Top 5 LinkedIn Tips for Job Seekers

Connecting People LinkedIn is one of the most valuable tools for job seekers wanting to expand their professional networks and obtaining employment. It’s important to be strategic on LinkedIn, by identifying the “right” people who can assist in landing a desired position.  Of course, you will be applying to the many jobs advertised on the LinkedIn job board, but remember you’re one of many candidates doing so.

How will you stand out from the crowd?

Read the top 5 tips for growing a LinkedIn professional network:

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The Nike+ Community: No Shoes Sold Here

AthleticismOne of the best examples of community building and brand advocacy is found at global footwear, apparel and equipment powerhouse Nike.  Many brands have tried, but only Nike is winning the race in social media thanks to its popular Nike+ platform.  There is a major social component in playing sports and social media is a natural fit for Nike’s communications engine.  At the centre of the Nike+ platform is a technology that tracks data of every run someone takes and connects that person with runners from around the world. There are over 6 million members participating on the Nike+ platform today and the #nikeplus hashtag is found on all major social networks.

The Nike+ platform has evolved into the brand message, expressing physical activity, personal goal setting, and competitiveness.  Users can share successes on Twitter and Facebook, including their running routes in real-time with friends using a third party API from mobile-only social networking company Path. Continue reading

Privacy Matters: What You Need to Know

Social Media PrivacyOne of the best ways to drive website traffic and begin the customer conversion process is via social media — often part of an integrated marketing program. Social media is an exciting digital channel that offers immediacy, scalability, reach, and customer insights which are not normally available with traditional media.  Similar to its other digital channel siblings, social media provides an abundance of visitor data for marketing analysis.

The formation of strong customer relationships is essential for business success, requiring marketing to understand not only customer demographics, but also data activity points such as online purchase data, browsing behavior, social media interactions, mobile device usage, and more.  At the same time, consumers want to be heard, recognized, and desire a more personalized experience when interacting with businesses.

A great amount of personal data must be collected for user personalization and to ensure the best possible experience for the customer across all touch points.  Social networks also need to collect as much personal information as possible, not only for optimal user experience, but also to sell more advertising. Continue reading