Demonstrate ROI with Marketing Process Automation

380_wpm_lowresI recently came across an interesting post by Vince Koehler of Sales Benchmark Index, a Georgia-based sales and marketing consultancy focused on sales effectiveness.  I recommend subscribing to their blog. The topic of Marketing automation is growing in popularity because of the increased pressure on marketers to show Marketing ROI.  Marketing has become more complex with the need for faster sales velocity, better insight into campaigns, and the flexibility to adjust marketing budgets on the fly.

I know, why is a PR Pro like myself writing about marketing automation? In a former life, I did a stint as a marketing operations manager.  But more importantly, PR and all marketing activities must foster engagement with identifiable communities and generate leads.  I take a holistic viewpoint in my PR practice and recognize the need for process integration and metrics.  We must always define and measure success. Continue reading

Top 5 LinkedIn Tips for Job Seekers

Connecting People LinkedIn is one of the most valuable tools for job seekers wanting to expand their professional networks and obtaining employment. It’s important to be strategic on LinkedIn, by identifying the “right” people who can assist in landing a desired position.  Of course, you will be applying to the many jobs advertised on the LinkedIn job board, but remember you’re one of many candidates doing so.

How will you stand out from the crowd?

Read the top 5 tips for growing a LinkedIn professional network:

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The Nike+ Community: No Shoes Sold Here

AthleticismOne of the best examples of community building and brand advocacy is found at global footwear, apparel and equipment powerhouse Nike.  Many brands have tried, but only Nike is winning the race in social media thanks to its popular Nike+ platform.  There is a major social component in playing sports and social media is a natural fit for Nike’s communications engine.  At the centre of the Nike+ platform is a technology that tracks data of every run someone takes and connects that person with runners from around the world. There are over 6 million members participating on the Nike+ platform today and the #nikeplus hashtag is found on all major social networks.

The Nike+ platform has evolved into the brand message, expressing physical activity, personal goal setting, and competitiveness.  Users can share successes on Twitter and Facebook, including their running routes in real-time with friends using a third party API from mobile-only social networking company Path. Continue reading