Top 5 LinkedIn Tips for Job Seekers

linkedin-911794_1280LinkedIn is one of the most valuable tools for job seekers wanting to expand their professional networks and obtaining employment. It’s important to be strategic on LinkedIn, by identifying the “right” people who can assist in landing a desired position.  Of course, you will be applying to the many jobs advertised on the LinkedIn job board, but remember you’re one of many candidates doing so. How will you stand out from the crowd?

Read these five tips for building your personal brand and growing your LinkedIn professional network: Continue reading

How to use online PR effectively to increase sales

hands-1167619_1280The discipline of public relations (PR) is one of the most cost-effective forms of marketing.  PR is essentially managing the flow of information and news between a person or organization and its various publics such as customers, partners, employees, bloggers, journalists, and others.  There is a lot to like about PR, particularly when brands can tell their stories in far greater detail and at a fraction of the cost of a typical advertising campaign.

A well executed public relations program has many benefits—from an implied third party endorsement of a company to enhanced customer relationships and industry reputation.  The end result is an accelerated buying process, moving leads deeper and faster into the sales funnel towards conversion. Continue reading

Why customer experience is the new differentiator in banking

Banking IndustryIn 2012, the Canadian financial services industry spent an astounding $8.7 billion dollars on information technology.  According to a Deloitte 2014  Industry Outlook, many banks are investing on IT to focus on revenue growth, customer experience, and security.  There is a strong desire by the banking industry to drive performance, mitigate risk and improve operational efficiency.

Customer experience is the new differentiator, requiring the seamless and unified delivery of online, branch, and mobile channels.  By leveraging technology, banks can better understand customer spending habits, preferences and product demand and  grow revenues.

McKinsey research, The three Cs of customer satisfaction: Consistency, consistency, consistency supports the belief that a consistent customer journey across multiple touchpoints is a key predictor for customer satisfaction and loyalty. Key findings include: companies can differentiate their brands by focusing on customer experience; building trust leads to long-term business success; and consistency-driven emotional connection is essential for customer loyalty. Continue reading