Social media is not a strategy, but a tool or enabler of an overall communications strategy. It is essentially one of many channels that can be included in a digital marketing strategy. Successful companies align their social communication channels with business goals and integrate social media into all of their marketing programs.
Social media is quite often less expensive than advertising, and in some respects far superior when looking at it from potential amplification and sharing of content and key messages. Good content undoubtedly spreads like wildflowers! Continue reading