I came across some interesting peer research on recommended best practices in social media integration for B2B marketers. The study was conducted by the ITSMA (Information Technology Services Marketing Association) in 2011 but is still relevant today.
The research found B2B marketing campaigns are most successful when social media is integrated into the overall marketing strategy; emphasis is placed on customer relationships; and when social media is used to drive traffic to traditional marketing channels such as websites and events.
Read the excellent study findings and suggestions on how marketers can transform B2B marketing and social media within a larger, integrated marketing strategy focused on customer relationships: Continue reading
