Cloud Computing: More Cost-Effective Marketing Services Delivery

cloud computing I usually only write about B2B Marketing, but when I came across some interesting insights on cloud computing trends (courtesy of Information Management Magazine) called 5 Cloud Trends for 2013 and Beyond – I knew this was an opportunity to combine my passion for marketing and technology. The cloud is revolutionizing business as we know it today.  Small companies now have the means to be on the same playing field as larger organizations.

As far as marketing, the cloud computing model represents a breakthrough with the introduction of a more simplified and cost-effective way for the delivery of marketing services. Indeed, many marketing automation specialists and digital marketers alike, are embracing the cloud today.

There is a lot to like about the cloud. The Software-as-a-Service (SaaS) cloud model is growing rapidly in user adoption and represented by popular subscription-based companies such as salesforce.com and Dropbox.  SaaS offers software and technical services that would otherwise be cost-prohibitive and difficult to manage for many organizations, particularly small businesses. The provider makes it easy for the consumer, looking after all software development, maintenance and upgrades.

Marketers gravitate towards these type of solutions because they are quicker and easier to implement without much need of the IT department`s resources than typical on-premise solutions.

The Information Management cloud trends slide presentation is found next in its entirety in an easy-to-read format (minus the advertising). I enjoyed reading about the advent of the “personal cloud,“ whereby the workspace is no longer location bound – the availability of online services accessible everywhere and on any type of device will be the new normal.  Content is considered to be more secure in the “personal cloud“ world, with data found within the protective, centralized confines of the data center.

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Social Media Wildflowers

10046_wpm_lowresSocial media is not a strategy, but a tool or enabler of an overall communications strategy. It is essentially one of many channels that can be included in a digital marketing strategy.  Successful companies align their social communication channels with business goals and integrate social media into all of their marketing programs.

Social media is quite often less expensive than advertising, and in some respects far superior when looking at it from potential amplification and sharing of content and key messages.  Good content undoubtedly spreads like wildflowers! Continue reading

Sales enablement bridges the ‘Last Mile’ of communications strategy

Marketers love branding, awareness, and lead generation programs.  They develop compelling value propositions—encapsulating the benefits of a product or service for a targeted group of customers.  The multi-channel marketing strategy is put in place and aligned with corporate objectives. Marketing is ready to go-to-market.  What can possibly go wrong?

For one, there is a potential gap between marketing objectives and field execution, where customer-facing sales people engage with buyer organizations.  I liken it to the “last mile” metaphor because this is the vital final link of the communications strategy trail for a targeted audience.

Marketers must be ready to bridge any potential gaps in strategy execution. This is where sales enablement comes into play by helping the sales force sell more effectively. Continue reading