cloud computing | B2B Marketing Insights

I usually only write about B2B Marketing, but when I came across some interesting insights on cloud computing trends (courtesy of Information Management Magazine) called 5 Cloud Trends for 2013 and Beyond – I knew this was an opportunity to combine my passion for marketing and technology. The cloud is revolutionizing business as we know it today. Small companies now have the means to be on the same playing field as larger organizations.

As far as marketing, the cloud computing model represents a breakthrough with the introduction of a more simplified and cost-effective way for the delivery of marketing services. Indeed, many marketing automation specialists and digital marketers alike, are embracing the cloud today.

There is a lot to like about the cloud. The Software-as-a-Service (SaaS) cloud model is growing rapidly in user adoption and represented by popular subscription-based companies such as salesforce.com and Dropbox. SaaS offers software and technical services that would otherwise be cost-prohibitive and difficult to manage for many organizations, particularly small businesses. The provider makes it easy for the consumer, looking after all software development, maintenance and upgrades.

Marketers gravitate towards these type of solutions because they are quicker and easier to implement without much need of the IT department`s resources than typical on-premise solutions.

The Information Management cloud trends slide presentation is found next in its entirety in an easy-to-read format (minus the advertising). I enjoyed reading about the advent of the “personal cloud,“ whereby the workspace is no longer location bound – the availability of online services accessible everywhere and on any type of device will be the new normal. Content is considered to be more secure in the “personal cloud“ world, with data found within the protective, centralized confines of the data center.

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Welcome to my first post. I hope this blog inspires, engages, and creates a journey of personal discovery and Kaizen – a Japanese philosophy of “continuous improvement.”

I believe that marketing is part art and science, reflecting creativity and the need to deliver desired results. This blog will focus on a wide variety of topics, indicative of the wide domain and skill sets of my fellow marketers. Areas of interest include marketing automation, branding, inbound marketing, social media, search, blogs, sales alignment, content marketing, and digital marketing. I know it’s a long list!

So why another blog on B2B marketing? Irving Frydman is a marketing communications professional with more than 20 years of experience in corporate marketing. At times, called the “branding guy,” “the PR guy,” or simply “marketing.” I’ve watched marketing evolve into a science, with more sophisticated analysis and the tools to drive accountability across the marketing organization. As a former marketing operations manager, I can add the “Marketing ROI” perspective for my readers.

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