Top 5 LinkedIn tips for job seekers

linkedin-911794_1280LinkedIn is one of the most valuable tools for job seekers wanting to expand their professional networks and obtaining employment. It’s important to be strategic on LinkedIn, by identifying the “right” people who can assist in landing a desired position.  Of course, you will be applying to the many jobs advertised on the LinkedIn job board, but remember you’re one of many candidates doing so. How will you stand out from the crowd?

Read these five tips for building your personal brand and growing your LinkedIn professional network: Continue reading

How to use online PR effectively to increase sales

hands-1167619_1280The discipline of public relations (PR) is one of the most cost-effective forms of marketing.  PR is essentially managing the flow of information and news between a person or organization and its various publics such as customers, partners, employees, bloggers, journalists, and others.  There is a lot to like about PR, particularly when brands can tell their stories in far greater detail and at a fraction of the cost of a typical advertising campaign.

A well executed public relations program has many benefits—from an implied third party endorsement of a company to enhanced customer relationships and industry reputation.  The end result is an accelerated buying process, moving leads deeper and faster into the sales funnel towards conversion. Continue reading

Privacy Matters: What You Need to Know

Social Media PrivacyOne of the best ways to drive website traffic and begin the customer conversion process is via social media — often part of an integrated marketing program. Social media is an exciting digital channel that offers immediacy, scalability, reach, and customer insights which are not normally available with traditional media.  Similar to its other digital channel siblings, social media provides an abundance of visitor data for marketing analysis.

The formation of strong customer relationships is essential for business success, requiring marketing to understand not only customer demographics, but also data activity points such as online purchase data, browsing behavior, social media interactions, mobile device usage, and more.  At the same time, consumers want to be heard, recognized, and desire a more personalized experience when interacting with businesses.

A great amount of personal data must be collected for user personalization and to ensure the best possible experience for the customer across all touch points.  Social networks also need to collect as much personal information as possible, not only for optimal user experience, but also to sell more advertising. Continue reading