Welcome to my first post. I hope this blog inspires, engages, and creates a journey of personal discovery and Kaizen – a Japanese philosophy of “continuous improvement.”
I believe that marketing is part art and science, reflecting creativity and the need to deliver desired results. This blog will focus on a wide variety of topics, indicative of the wide domain and skill sets of my fellow marketers. Areas of interest include marketing automation, branding, inbound marketing, social media, search, blogs, sales alignment, content marketing, and digital marketing. I know it’s a long list!
So why another blog on B2B marketing? Irving Frydman is a marketing communications professional with more than 20 years of experience in corporate marketing. At times, called the “branding guy,” “the PR guy,” or simply “marketing.” I’ve watched marketing evolve into a science, with more sophisticated analysis and the tools to drive accountability across the marketing organization. As a former marketing operations manager, I can add the “Marketing ROI” perspective for my readers.