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Buyer Persona

Aligning Content with a Buyer Persona:

What has your content done for you lately? Marketers are great at crafting messages filled with strong calls to action.  However, if the communication is not resonating or reaching the right audience, campaign success is unlikely.

Content is now an important ingredient in the marketer’s toolbox.  One of the best ways to build a brand and deepen customer relationships is via content marketing: the creation, publication, and distribution of relevant, high-value content, tailored to the needs of targeted groups.

Marketers have been transformed into educators and content must always communicate value.  What value can your organization provide buyers of your products and services?

Creating a buyer persona starts by defining your ideal customer. Continue reading